Political campaigns and organizations engaged in public policy issues throughout the country are facing an increasing need and desire to conduct simple, short and inexpensive polls. This is particularly relevant for state legislative and local level campaigns, but also for Congressional races, ballot initiatives and public policy issues. Typical 5 - 8+ minute tracking polls tend to be too expensive or expansive for these needs.
- tracking polls where only name favorability and trial heat questions are needed;
- campaigns where a quick and inexpensive check on the opinions of candidates and the status of a race is needed or desired;
- campaigns that want to track more frequently with polls that use professional interviewers; and,
- low budget campaigns that need essential polling data on name favorability and the support of candidates.